The use of nicotine among young people in the Nordic region is on the rise, with Sweden emerging as the country with the highest youth consumption rates and Iceland standing out as a rare success story. A comprehensive report published by the University of Southern Denmark (Syddansk Universitet, SDU) sheds light on the growing public health concern, particularly driven by modern nicotine products like e-cigarettes and nicotine pouches.
Surge in nicotine use among Nordic youth
From 2018 to 2024, Nordic countries have seen a sharp increase in nicotine use among adolescents, particularly those aged 15 to 19. The new wave of products—especially e-cigarettes and nicotine pouches—has rapidly replaced traditional tobacco, appealing to youth through sleek design, fruity flavors, and aggressive online marketing.
“These products are designed to attract young users. Many teens perceive them as safer alternatives to smoking, which is a dangerous misconception,” notes the SDU report.
Sweden leads in youth nicotine consumption
Sweden reports the highest levels of nicotine use among Nordic youth, largely due to the widespread popularity of nicotine pouches (snus), which have deep cultural roots in the country. According to the SDU’s data, more than 20% of Swedish teenagers have used nicotine pouches, and the trend shows no signs of slowing down.
Denmark and Norway follow closely, particularly in the growing popularity of e-cigarettes. In Denmark, nearly one in five adolescents reported regular use of nicotine products in 2024, with flavored vapes becoming a common choice. Norway mirrors this pattern, especially in urban areas where social media plays a large role in product exposure.
Finland shows signs of progress
Finland appears to be a mixed case. While e-cigarettes are still present among youth, the country has implemented several nationwide campaigns promoting nicotine-free lifestyles. These efforts have helped to slow the rise of nicotine use, but challenges remain, particularly in online accessibility and peer pressure.
Iceland keeps youth nicotine use at bay
At the opposite end of the spectrum, Iceland continues to report the lowest levels of youth nicotine consumption in the region. Thanks to strict regulations, public education initiatives, and tight control over marketing and sales, Iceland has managed to keep youth usage rates below 10%. This success positions Iceland as a model for Nordic public health policy.
Health risks prompt urgent policy discussions
The SDU report highlights the significant health risks associated with nicotine use among youth, including cognitive impairment, increased heart rate, respiratory issues, and a greater risk of long-term addiction. Policymakers across the Nordic countries are under pressure to take decisive action.
“We must act now to prevent an entire generation from becoming addicted to nicotine,” the report warns.
Nordic countries consider tougher regulations
In response, several Nordic Governments are exploring new legislation. Proposals include bans on flavored e-cigarettes, higher taxation on nicotine products, age-verification technology for online purchases, and expanded education programs in schools. Iceland’s comprehensive approach is increasingly cited as a benchmark for effective prevention.
A regional challenge with local solutions
As nicotine use continues to climb among Nordic youth, public health officials face a critical decision point. Regional cooperation, evidence-based policies, and targeted education will be essential to reversing the trend.
For now, Sweden leads the region in youth nicotine consumption, while Iceland shows that with the right tools and political will, the tide can be turned. The question remains: will other Nordic nations follow suit before the situation worsens?
